An era ENDS as First Gear purchases DCP

​​​​​​​​​​By Mark Macreading
​Note: This feature is in the Nov. TT&C 2018 issue.​​

First Gear’s 1/34 scale line features some of the nicest replicas on the market.

First Gear International bulldozer models in 1/87, 1/50 and 1/25 scale.

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First Gear entered the 1/64 scale market in 2004 with the Mack Granite and Volvo VN670.

DCP’s line of classic tractors will really complement the First Gear line.

In September, the internet lit up with news about First Gear’s purchase of Die-Cast Promotions. It was true. Fred Ertl lll sold his company to First Gear. In a Sept. 18 press release, First Gear announced the acquisition of Die-Cast Promotions Inc.
In the press release, Rich Knight, president of First Gear, stated: “Acquiring Die-Cast Promotions is a natural fit for First Gear. We both offer high-quality die-cast replicas at attractive price points for our customers. We are excited to be expanding our 1/64 line. I think our clientele will enjoy the new extension of options available to them for their custom imprinting needs.”
The die-cast truck replica industry has gone through many changes over the last decade with companies coming and going, leaving only a handful still producing quality 1/64 scale trucks. Die-Cast Promotions and First Gear are well-established as industry leaders in high-quality 1/64 scale models for both the corporate promotional market and the collectors market. 

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